Some listings sparkle — clean photos, juicy SDE, glowing broker copy.
But scratch the surface, and the whole thing leaks risk like a cracked oil drum.

Whether you’re buying your first small business or screening your tenth, here are 5 red flags that kill deals instantly — no matter how charming the seller or how “promising” the pitch.


Reason #1: No Financials — or a Frankenstein File Dump

If the seller “lost access to QuickBooks” or hands you a 94-tab Excel monster with broken formulas and handwritten notes… abort.

This isn’t a spreadsheet problem — it’s a credibility crisis.

If they can’t track profit, they probably can’t make any.

Without clean books, you can’t verify earnings, margins, or cash flow. That’s not due diligence — that’s guesswork with a down payment.


Reason #2: SDE That Requires Owner Wizardry

The listing says $375K SDE.
But the owner is:

  • Working 70-hour weeks
  • Doing sales, ops, janitorial, and TikTok
  • The only person who knows how anything works

That’s not a business. That’s a one-person circus with no net.

If replacing the owner breaks the business, there is no business.


Reason #3: Revenue Cliff With No Story

A dip is fine. A cliff with no explanation? Huge problem.

You ask, “Why did sales drop 40% last year?”

They mumble something about “seasonality” or “a weird year.”

Translation: No plan. No clue. No comeback.

If the revenue’s in freefall and the seller’s shrugging — walk.


Reason #4: Customer Concentration Over 40%

If one client makes up half the revenue, you’re not buying a business — you’re inheriting a hostage negotiation.

Anything over 30–40% means you either renegotiate the price — or walk.

Because if that customer leaves, the business craters.


Pending lawsuits. Back taxes. “Verbal” supplier contracts.
If you hear phrases like:

  • “We’ve always done it that way.”
  • “My cousin handles that under the table.”
  • “Don’t worry, it’s not in writing — but it’s solid.”

Get out. These aren’t quirks. They’re time bombs.

If the legal mess can eat your profit, you're not buying a business — you're buying a liability.


Bottom Line: Some Deals Deserve to Die

You can fix weak marketing. You can renegotiate price.
But you can’t fix bad books, shaky ethics, or hostage-risk customers.

If even one of these flags pops up? Cool the pen.
If two show up? Run — and don’t look back.

Use Acquidex to filter the fakes, the fluff, and the financial fiction — before they waste your time or drain your wallet.


Disclaimer

This article is for informational purposes only and does not constitute financial, legal, or investment advice. Always consult with a qualified professional before making any acquisition decisions.

Avery Hastings, CPA

Avery Hastings, CPA

Avery Hastings, CPA lives in Tokyo, helping first-time buyers cut through the noise and avoid bad deals. When she's not tearing apart small biz P&Ls, you’ll find her sipping a Pauillac red or carving through powder on her snowboard in the Japanese Alps.