Key Insight
Indemnification is only as good as the seller's net worth and willingness to engage. A seller who took all cash at closing and moved offshore is indemnification in name only.
How Indemnification Works
When a rep is breached or a pre-closing liability surfaces, the indemnification clause determines who bears the cost. In most SMB deals:
- The seller indemnifies the buyer for losses arising from pre-closing operations, undisclosed liabilities, and rep breaches
- The buyer indemnifies the seller for post-closing operations and actions
Key Negotiating Points
Basket (deductible) — A minimum threshold before indemnification kicks in. A $25,000 basket means the seller isn't liable until aggregate losses exceed $25K. Comes in two flavors:
- Tipping basket: Once losses exceed the threshold, the seller pays from dollar one
- True deductible: Seller only pays losses above the threshold
Cap — Maximum total indemnification liability, usually set as a percentage of purchase price (10-15% is common for general reps; 100% for fundamental reps and fraud).
Survival period — How long after closing claims can be made (see representations and warranties).
Escrow/holdback — A portion of the purchase price held in escrow for 12-24 months to fund indemnification claims, reducing the need to chase the seller post-close.
The Practical Limit of Indemnification
Indemnification provisions create legal rights; they don't guarantee collection. A seller who spent the proceeds, has limited assets, or disputes every claim can drag out resolution for years. Buyers on deals without escrow protection often find that indemnification is difficult to enforce in practice.
Buyer proposes a $15,000 basket with a 15% cap on a $1.2M deal ($180K max indemnification). Seller counters: $40,000 basket with a 10% cap ($120K). Final agreement: $25,000 tipping basket, 12% cap ($144K) for general reps; 100% cap for tax and fundamental reps. The negotiation reflects how much risk each party is willing to hold.
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